The video is weird.
The picture. As we can see in this video, it is obviously divided into three different types of video: beautiful scenery, EF facilities\accomodation\study and interviews.
Beutiful scenery is EF Oxford's USP - they are so proud of being located near Oxford university. Yes, the atmosphere, nice views of parks and colleges do their job. Customers like this flaffy stuff. How did you like the girl who was reading dictionary as if it was the latest bestseller from Borders or Waterstones? Lol yeah right, let's show London and Cambridge - they will reduce time that EF will have to spend on talking about studying and EF. Omg, spending more than 40 seconds on showing the dinning hall in Christ Church! lol lol lol brainwashers.
EF Oxford is presented as a big modern school with lots of facilities and great learning opportunities. I got really angry when they showed the rooms in the residence: they filmed them that way that the rooms looked actually much bigger than they are in the real life. And, wow, roommates are nice and clean (lol, how ironical). Look at the activities rooms - wow, a not broken pool table! wow, there are no loud or not very intelligent spanish speaking people in the lounge! And, ahahaha, I like how they presented the 'delicious' cafeteria food - "fish and chips and other international food". I cannot argue with this - cereal is international as well as burger. How on Earth can any food be called not-international?? Hey, look at the grass in the yard! It actually exists lol!
The interviews. Well, ok, teachers are obviously well-prepared. The girl spoke in English really good and I think EF actually paid her.
Well, obviously, EF won't tell anything bad about the school but..
Their advertisement is very good as they turned their disadvantages into advantages and paid a lot og attention to their USP.