TQM is a specific approach to quality assurance that aims to develop a quality culture throughout the firm. Each sphere of the business is broken into quality chains, which makes it easier to look after each sphere and provide the right enviroment, support, training and supervision in order to achieve zero defect target and products being made 'right first time'.

- reduces waste in production and, therefore, reduces costs of production
- quality is improved as well as productivity which is likely to improve selling price, revenues and sales volume
- makes workers feel as a part of the team, therefore, they are more motivated which is likely to reduce labour turnover rates ans increase output and productivity
- improves the image of the business

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