"Add an 'I'm NOT Feeling Lucky' button to Google that would automatically take users to a random webpage that would NOT be the topmost return for their query. This option would complement the 'I'm Feeling Lucky' button, giving the search process a creative twist." - would this be popular? Would this increase Google's revenue?
Well, first of all, let's start with "I AM feeling lucky" Google button. This buttom makes the search process easier and faster, though it is not effective sometimes. If you type something into Google search and then press the 'I'm feeling lucky' button, you will get on the page of the first given result of the search. However, according to a study by Tom Chavez of "Rapt", this feature costs Google $110 million a year as 1% of all searches use this feature and bypass all advertising.
I can't see any point in creating a button like 'I'm not feeling lucky' - it won't give a customer an expected result of a search, it won't be used at all, it actually misses up all the idea of online search - just gives you a random website! I mean if you wanted to get on a rendom website, it's not a good idea to use this button - you might get on a site with a porn (yeah, porn is everywhere, eww) or some virus site. It won't be popular - even 'I AM feeling lucky' button isn't popular. Me and Lex had know idea what is it until I looked up Google FAQ.